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Browsing 2018 by Issue Date

Browsing 2018 by Issue Date

Now showing items 1-20 of 116

THE INFLUENCE OF RETAIL MARKETING MIX TOWARDS CONSUMER BUYING DECISION (A CASE OF U.D SUMBER LANCAR STORE IN MALANG)

Sidharta, Kevin Rana (President University, 2016)

The role of traditional market is very central in Indonesia, since consumer can find almost all of their needs with reasonable price available in there. But the emergence of modern market slowly shift the consumer ...
BEHAVIORAL INTENTION TO USE ISLAMIC PERSONAL FINANCIAL PLANNER IN JAKARTA

Sari, Arsy Intan Permata (President University, 2017)

Purpose – The purpose of this research paper is to unravel the determinants of non-customers‟ intention to use Islamic Personal Financial Planner in Jakarta. Some past reviews have examined it, but all in Malaysia as the ...
THE INFLUENCE OF INTERNATIONAL SPORT CELEBRITY ENDORSEMENT IN INSTAGRAM ON INDONESIAN CUSTOMER PERCEIVED VALUE AND PURCHASE INTENTION

Chairul, Elena (President University, 2017)

Purpose The purpose of this research is to find out the influence of international sport celebrity endorsement in instagram towards Indonesian customer perceived value and purchase intention. Design/Methodology/Approach In ...
THE INFLUENCE OF INTERNAL SERVICE QUALITY ON EMPLOYEE JOB SATISFACTION, JOB COMMITMENT AND WELL BEING TOWARDS EMPLOYEE PERFORMANCES IN TWO INDUSTRIAL COMPANIES LOCATED IN JABABEKA

Puteri, Carissa Amadea (President University, 2017)

Purpose This research has a purpose to use organizational behavior as a positive paradigms to welcome employee well-being as a focal design in the process where internal service quality affects employee satisfaction, ...
THE INFLUENCE OF VISUAL MERCHANDISING OF IKEA ALAM SUTERA STORE TOWARD PURCHASE INTENTION

Pasaribu, Glori Septicha Anggriani (President University, 2017)

Purpose The purpose of this research is to find out the influence of Visual Merchandising, specifically on every dimensions of it toward the purchase intention. Which one from Merchandise Display, Layout & Organization, ...
THE INFLUENCE OF SOCIAL MEDIA USAGE TOWARDS CUSTOMER PURCHASE DECISION IN SMALL RESTAURANT BUSINESS CASE STUDY: MIE-GYU

Putra, Naufal Wesna (President University, 2017)

Purpose The purpose of this paper is to examine the influence of social media usage towards customers’ purchase decision in small businesses, focusing the study through a small business called Mie-Gyu. Design/Methodolo ...
THE INFLUENCE OF BRAND EQUITY ON PURCHASE INTENTION : A CASE OF SOREX

Benedick, Monica (President University, 2017)

Purpose The purpose of this research is to find out the influence of country-of-origin towards the brand equity dimension (brand awareness, brand loyalty, perceived quality, and brand association) and the influence of ...
THE PREDICTORS OF TOURISTS’ BEHAVIORAL INTENTION: THE EFFECT OF DESTINATION IMAGE, PERCEIVED VALUE AND SATISFACTION (A CASE STUDY OF ENSHRINEMENT COMPLEX OF BATUJAYA)

Ajiz, Abdul (President University, 2018)

Purpose The purpose of this study is to find how much influences among the variable of destination image, perceived value, satisfaction and behavioral intention: to identified the influence of destination image on perceived ...
BUSINESS PLAN FOR ISHI BUFFET

Akbar, Alfathan Nurfaizi (President University, 2018)

Ishi Buffet is a business focus on service delivery food that uses online digital technology. We serve the customer from beginning to ending. We also conducting delivery product of our partner’s and also rent the utilities ...
BUSINESS PLAN FOR IPAIRS

Suharno, Andreas Sandy (President University, 2018)

Ipairs is a furniture business that comes with the idea of furniture which components or pairs can be exchanged or replaced. Ipairs is headquartered in Jakarta. The new idea of modifying and selling furniture is what makes ...
BUSINESS PLAN OF SALTEZZE

Suryo, Alif Hadi (President University, 2018)

Culinary industry is always going to be a tempting way on starting a business since the demand is literally endless. Nowadays though, culinary industry has evolved to something more than simply fulfilling the hunger. It ...
THE ROLE OF PERCEPTION OF FAIRNESS, INDIVIDUAL ATTITUDES, MORAL VALUES, AND UNETHICAL BEHAVIOR AND ITS IMPLICATION TOWARDS FRAUD TENDENCY ON INSURANCE CLAIM IN INDONESIA

Abizar, Azzam Aji (President University, 2018)

Purpose The purpose of this research is to find whether perception of fairness, individual attitudes, and moral values towards unethical behavior as the factor of someone intention for doing frauds in the case of insurance ...
THE INFLUENCE OF RETAIL SERVICE QUALITY, SATISFACTION AND TRUST ON REPURCHASE INTENTION; CASE OF METRO DEPARTMENT STORE IN JAKARTA

Tanjung, Andrian Saputra Adi (President University, 2018)

Purpose The purpose of this research is to find out the influence of retail service quality, satisfaction and trust on repurchase intention in METRO Department Store in Jakarta. Design/Methodology/Approach In order to ...
THE INFLUENCE OF HOTEL REVIEW TOWARDS E-TRUST AND ITS IMPLICATION ON HOTEL BOOKING INTENTION : (AN EMPIRICAL STUDY)

Aulia, Annisa (President University, 2018)

Purpose The aim of this research paper is to examine the influence of hotel review on the e-Trust as well as the implication on the customer booking intention of 5-star hotels in Jakarta Design/methodology/approach As ...
THE INFLUENCE OF SERVICE QUALITY TOWARDS SATISFACTION AND ITS IMPACT ON LOYALTY; CASE OF BATIQA HOTEL JABABEKA

Syahputra, Argon Sundoro Prawidya (President University, 2018)

Purpose The purpose of this research is to find out the influence of service quality dimension which are tangible, reliability, responsiveness, assurance, and empathy on customer satisfaction and its impact on customer ...
THE INFLUENCE OF PHYSICAL WORK ENVIRONMENT ON PERCEIVED JOB PERFORMANCE THROUGH WORKING MOTIVATION: THE CASE AT MATAHARI DEPARTMENT STORE, TANGERANG

Pawestriningrum, Ayunissa (President University, 2018)

Purpose – The purpose of this research paper is to verify the influence of 5S method implementation inside the Physical Work Environment on employee perceived job performance through motivation as the mediator in Matahari ...
Business Plan of OneFourThree

Putra, Bagas Dwicahya (President University, 2018)

The global custom t-shirt printing market is expected to witness significant growth with increasing disposable income, shifting trends towards fashionable apparels particularly in developing nations is expected to drive ...
ENTREPRENEURIAL BEHAVIOUR IN FINAL YEAR STUDENTS : A CASE OF PRESIDENT UNIVERSITY

Agustina, Arisda (President University, 2018)

Purpose The purpose of this paper is to explore the influence locus of control, need for achievement, risk tolerance, entrepreneurial alertness changing in entrepreneurial intention in order to change in entrepreneurial ...
DETERMINANT OF INVESTMENT CHOICE FOR RETIREMENT PLANNING IN INDONESIA

Irawan, Angelina Nathalie Christyani (President University, 2018)

Purpose The purpose of this study is to delineate the determinants factors that affect the investment planning for retirement planning by the productive age in determining their investment instrument. As some of the ...
BUSINESS PLAN: ACEH LAMPUAN CAKE

Rifqi, Fakhran (President University, 2018)

Aceh Lampuan is a Limited Liability Company or in Indonesia language is PT (Perseroan terbatas). Which the ownership of this company own by a group of Board of Director (BOD). Which the BOD itself consist of people who ...

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