THE INFLUENCE OF PUSH AND PULL FACTORS OF INDONESIAN MILLENNIAL TOWARDS TRAVEL DECISION TO SINGAPORE

Abstract

Purpose The purpose of this research is focus on analyzing the motivational factor of pull and push factor toward travel decision to Singapore, moreover, this research focus on millennial (age 18-30 years) that researcher discussed what the factor influence travel decision. Design / methodology This research is quantitative research using primary data from 205 visitors, selected by non-probability sampling technique. Variables used are interpersonal motivation and educational purpose factor (push factors), and attraction and quality of service (the pull factors). Findings The result shows the pull factor is more dominant than the pull factor. Interpersonal motivation is not significantly influence travel decision to Singapore, but the rest of variable, education purpose, heritage attraction and quality service have significant influences toward travel decision to Singapore. More detail, the visitors decided to visit Singapore because of good quality service of Singapore. Value This research aim to provide insight for travelers and other readers that interesting in travel and hospitality, whether push and pull factor is significantly influence travel decision to Singapore.