ANALYSIS OF FACTORS IMPACTING BEHAVIORAL INTENTION OF MOBILE PAYMENT: A STUDY OF LINKAJA

Abstract

The objective of this research is to analyze Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Facilitating Condition, Trust, and Perceived Technology Security towards Behavioral Intention to use LinkAja. The Population of this study is Jabodetabek area. Data collection used in this study is questionnaire method. The sample in this study amounted to 175 respondent lived in Jabodetabek area and used purposive sampling method. Data and the information in this research examined through quantitative research using Multiple Linear Regression analysis. The result of this data clarified that only fourth independent variables are influencing the dependent variable with 81.5% which are Effort Expectancy, Social Influence, Hedonic Motivation, and Trust towards Behavioral Intention to use LinkAja. This research has an implication for LinkAja, the company can consider the indicator from the variables such as Effort Expectancy, Social Influence, Hedonic Motivation and Trust to gain consumer’s attention.