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ANALYSIS OF FACTORS IMPACTING BEHAVIORAL INTENTION OF MOBILE PAYMENT: A STUDY OF LINKAJA

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dc.contributor.author Septyawanda, Amreyzal
dc.date.accessioned 2022-11-04T06:43:28Z
dc.date.available 2022-11-04T06:43:28Z
dc.date.issued 2019
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/10415
dc.description.abstract The objective of this research is to analyze Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Facilitating Condition, Trust, and Perceived Technology Security towards Behavioral Intention to use LinkAja. The Population of this study is Jabodetabek area. Data collection used in this study is questionnaire method. The sample in this study amounted to 175 respondent lived in Jabodetabek area and used purposive sampling method. Data and the information in this research examined through quantitative research using Multiple Linear Regression analysis. The result of this data clarified that only fourth independent variables are influencing the dependent variable with 81.5% which are Effort Expectancy, Social Influence, Hedonic Motivation, and Trust towards Behavioral Intention to use LinkAja. This research has an implication for LinkAja, the company can consider the indicator from the variables such as Effort Expectancy, Social Influence, Hedonic Motivation and Trust to gain consumer’s attention. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Management;014201400100
dc.subject LinkAja en_US
dc.subject Behavioral Intention en_US
dc.subject Performance Expectancy en_US
dc.subject Effort Expectancy en_US
dc.subject Social Influence en_US
dc.subject Hedonic Motivation en_US
dc.subject Facilitating Condition en_US
dc.subject Trust en_US
dc.subject Perceived Technology Security en_US
dc.title ANALYSIS OF FACTORS IMPACTING BEHAVIORAL INTENTION OF MOBILE PAYMENT: A STUDY OF LINKAJA en_US
dc.type Thesis en_US


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