INTENTION TO VISIT BELITUNG: ROLE OF PERCIEVED TRAVEL RISK AND TRAVEL EXPERIENCE DIMENSIONS

Abstract

Purpose: The objective of this research is to find out the influence of perceived travel risk and travel experiences dimensions toward visit intention. Design/Methodology/Approach: This research using quantitative method that applied multiple regression analysis. The primary data collected was 346 respondents who have filled questionnaire that consist of 48 measurement items and demographic profile of gender, age, educational background and occupation. Respondent are coming from people who have visited Belitung. The data was tested its validity and reliability. Finding: This research finding for perceived travel risks; only performance risk had influence on visit intention. Physical risk, financial risk, socio-psychological risk did not influence on visit intention. While travel experience dimensions; beach attractions, valued destination and safety & cleanliness had influence on visit intention. People and service & facilities did not influence on visit intention. Originality: To the extend of author’s knowledge, this study is believed to be the first conducted with this framework and with object of study in Belitung.