SOCIAL MEDIA STRATEGY OF HUMAS POLRI TO MANAGE INDONESIAN POLICE IMAGE (Case Study: DivHumas Polri Instagram Account)

Abstract

Divisi Humas Mabes (Markas Besar) POLRI Instagram account is one of the accounts in social media managed by Humas Mabes POLRI. This is a Qualitative Research with case study approach, it aims to know how strategy that Humas POLRI apply in Instagram to manage POLRI image. The purpose from Instagram DivHumas POLRI is used to provide information about POLRI performance, news, and give awareness about POLRI that related to POLRI duties to the public. The collection data is using in-depth interview with Kepala Biro Multi Media Humas POLRI, Kepala Bagian Yaninfodok, Pamin Sedia Yaninfodok and Banum Subbag Bag. Anev Penda I. By conducting this research, the author finds out the social media strategy in Instagram that DivHumas use. Educating is the main strategy to manage their image on DivHumas Instagram as their approach to the, followed by the selection of content for each news or information about POLRI performance as their strategy.