Abstract:
In this fast-paced era of communication, reputation is needed to improve and maintain the company existence. A crisis can
interrupt normal business and sometimes threaten the existence and the reputation of an organization. In time of crisis
where reputation and image of a company is in danger, the role of Public Relations is needed. Public relations as a discipline
which looks after reputation, aims to established and maintain good will as well as mutual understanding between an
organization and its public. The purpose of this research is to find out how Weber Shandwick Indonesia managed the
Facebook – Cambridge Data Analytica Scandal in Indonesia. This research focuses on the strategies of Webers Shandwick
Indonesia as a PR agency in managing crisis. By using in-depth interview, the research finding was collected from one
informant. Besides that, the researcher also used documents to support and validate the primarily data obtained from indepth
interview. The researcher purposively conducted in-depth interview with the Vice President of Weber Shandwick
Indonesia applying qualitative research method with case study approach. The findings of the research showed that during
the crisis Weber Shandwick Indonesia managed Facebook’s crisis with crisis communication where it is divided into several
phases, pre-crisis phase, crisis response phase and post-crisis phase.
