THE ROLE OF PUBLIC RELATIONS IN HANDLING CRISIS COMMUNICATION: A CASE ON PLANE CRASH OF AIR ASIA FLIGHT QZ8501

dc.contributor.author	Raya, Siti Dinar
dc.date.accessioned	2022-11-17T03:07:00Z
dc.date.available	2022-11-17T03:07:00Z
dc.date.issued	2019
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/10541
dc.description.abstract	In the corporate world there must be a crisis that has a negative impact on the company. The role of PR team is very necessary and determines the success or failure of the company to go through a crisis while at the same time carrying out recovery steps.The aim of this research is to discuss the role of public relations in dealing with the issue of Air Asia crisis on QZ 8501 Medan - Singapore flights. This research was conducted to analyze crisis communication management of Public Relations of Air Asia through pre-crisis, crisis response and post crisis. The analytical method used in this research was qualitative research supported with triangulation method: observation and indepth interview.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Communication;009201500033
dc.subject	Public Relations	en_US
dc.subject	Crisis Communication	en_US
dc.subject	Crisis Management	en_US
dc.subject	qualitative research	en_US
dc.title	THE ROLE OF PUBLIC RELATIONS IN HANDLING CRISIS COMMUNICATION: A CASE ON PLANE CRASH OF AIR ASIA FLIGHT QZ8501	en_US
dc.type	Thesis	en_US