POSTAR APPROACH IN IMPLEMENTING CSR ACTIVITY CASE STUDY: MNC PEDULI EUFORIA 2019

Abstract

Along with the globalization, more and more multinational companies have emerged and engaged in various sectors. In order to obtain a better position than his rivals, a company must be able to maintain the existence of their corporate image. MNC Group attempted to maintain the place as well as the company’s credibility in the community media reliable. To communicate this to the audience, the need a strategy so the message can be received well. Also in improving the company’s existence is necessary to approach a harmonious relationship with internal and external parties. The method used is qualitative research. The research approach in this research is case study. Research instrument used was an in-depth interview and observation technique with repeat and explore the question to the informant as a primary data. The result show that the strategy undertaken by the Public Relations of MNC Group maintaining the existence of the image of the company is to conduct CSR activities and more focus on their CSR publicity, so the company will establish a good relation with the media, community, environment and society. In this study suggest that a public relations strategy do a PR to the community is very influential on the company image.