Abstract:
This research employed a qualitative research which focuses on analyzing ‘Lambe Turah’ gossip account on Instagram. The
purpose of this research is to investigate what Lambe Turah provides to its followers that can possibly trigger or resolve
problems and how the account triggers or resolves problems. By using in-depth interviews and observations, the data was
collected from seven informants who are Lambe Turah team and the followers of Lambe Turah. In addition, the researcher
also used documents and other sources to support and strengthen the primarily data. The researcher utilized qualitative
descriptive approach in presenting the findings. By conducting this research, the researcher found that Lambe Turah has
triggered problems instead of resolving problems by providing the posts about celebrities starting from the post regarding
celebrity scandals, celebrity who is cheating, a female celebrity who became a husband’s stealer (Pelakor), celebrity divorce
to other posts regarding celebrities’ problems. The problems were triggered from three main factors such as the
information (pictures and videos), the captions, and the comments section.
