THE SOCIAL MEDIA STRATEGY OF START-UP BUSINESS TO ATTRACT THE AUDIENCES THROUGH INSTAGRAM (Case Study of Grab Indonesia)

Abstract

Grab Indonesia as a start-up business has a social media strategy on Instagram to make people aware of their company that makes the researcher interested to know about the strategy of social media that Grab use in their official Instagram account. This research is a Qualitative Research with case study approach. It aims to know about the social media strategy that Grab Indonesia use to attract the audiences through Intagram. The collection data is using in-depth interview with the Head of Social Media Grab Indonesia. By conducting this research, the researcher finds out the social media strategy in Instagram of Grab Indonesia.