BUSINESS PLAN OF LIEMANN & CO

Abstract

Liemann & Co is an online fashion accessories brand based in Bali. Its strategy is to serve the low to midrange market with high quality and affordable fashion accessories online using social media, our own website, and known marketplaces. There are many potential markets in Indonesia within this industry that desire high-quality, low price and trendy style accessories as the trend for affordable fashion is continuing to rise, Liemann & Co will sell various accessories products such as rings, bracelet, necklace, earrings, etc, made with hypoallergenic materials which are safe for skin. Liemann & Co produced their products directly from factories in China and Hong Kong and is working closely to ensure product quality and material used is durable and high quality. The business will target young people in the productive age within the Upper Lower class. There are numerous advantages this brand can offer, from the high quality materials of products and affordable prices. With relatively low numbers of competitors and each selling different designs and quality, Liemann & Co is confident that their product quality will exceed customers expectations therefore targets a rising annual sales on road with pandemic economic recovery.