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Browsing 2022 by Issue Date

Browsing 2022 by Issue Date

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THE INFLUENCE OF BRAND COLLABORATION, BRAND IMAGE, AND SOCIAL MEDIA INFLUENCER ON CUSTOMER PURCHASE DECISION (STUDY CASE OF SEPATU COMPASS)

Pangetsu, Brahmantyo (President University, 2022)

Nowadays, sneakers have become a necessity for many people, especially young generations, also a promising business in the creative industry. One of the products produced in Indonesia is the Sepatu Compass. The Sepatu ...
THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY, AND PROMOTION TOWARDS PURCHASE DECISION OF XL AXIATA SIM CARD IN JABODETABEK

Ihsan, Rakan Naufal (President University, 2022)

XL Axiata is one of the telecommunication companies that is in a tight competition in the industry. Since, XL Axiata SIM Card are the top brand SIM Card in Indonesia it is still hard to maintain the top brand index from ...
THE DETERMINANTS OF CUSTOMER LOYALTY IN USING OVO DURING THE COVID-19 PANDEMIC

Chairunnisa, Rizka Fitri (President University, 2022)

At the beginning of 2020, the world was shocked by the outbreak of a new virus called Covid-19. To prevent the spread of the Covid-19, the government has implemented all regulations and policies such as pay attention to ...
THE INFLUENCE OF ADOPTION MODEL BY UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) ON E-COMMERCE DURING THE COVID-19 PANDEMIC

Yasin, Zilaela (President University, 2022)

This study aims to obtain a significant variable regarding the acceptance of server-based e-commerce users in Indonesia, especially for Generation Z by adopting the UTAUT model and adding one intervening variable, namely ...
PENGARUH REWARD DAN RELASI TERHADAP PENINGKATAN PRODUKTIVITAS PEMBELAJARAN DARING MELALUI MOTIVASI BELAJAR SEBAGAI VARIABEL INTERVENING (STUDI KASUS UNIVERSITAS PRESIDEN KELAS MALAM ANGKATAN 2018-2019)

Nadella (President University, 2022)

Pemberlakuan pembatasan sosial berskala besar untuk menekan penyebaran virus corona di Indonesia pada awal tahun 2020 dengan diterapkannya pembelajaran secara daring membuat produktivitas pelajar mengalami penurunan. ...
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP PENINGKATAN JUMLAH PASIEN (STUDI KASUS KLINIK TERAPI X DI KARAWANG)

Sasetyo, Thahira Putri (President University, 2022)

Pasar Indonesia dibidang bisnis dimasa sekarang sangat diuntungkan dengan kedatangan media sosial salah satunya ialah Instagram. Instagram ialah suatu aplikasi yang mengizinkan penggunanya untuk berbagi gambar, foto ataupun ...
BUSINESS PLAN “LUSI” MIE BASO TASIK

Lusiana, Rizki (President University, 2022)

The "Lusi" Mie Baso Tasik business plan was created to determine whether or not the business was viable. Marketing, human resources and management, operations, and finance will all be included in this company plan. An ...
THE EFFECT OF FINANCIAL RATIO TOWARD STOCK PRICE IN INDONESIA CONSTRUCTION COMPANIES

Jaurentius, Natasya Aurelia (President University, 2022)

Construction companies will grow rapidly in the future. This makes many investors interested in this sector. Also stock market in Indonesia is growing rapidly and because of this, many companies want to go public and be ...
PENGARUH LITERASI KEUANGAN, KEMAMPUAN AKADEMIS, DAN PENGALAMAN BEKERJA TERHADAP PERILAKU KEUANGAN MAHASISWA (STUDI PADA MAHASISWA UNIVERSITAS PRESIDEN)

Fetesond, Mike (President University, 2022)

Penelitian ini bertujuan untuk mengetahui pengaruh Kemampuan Akademis, Literasi Keuangan, serta Pengalaman Bekerja terhadap Perilaku Keuangan Mahasiswa. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan ...
PENGARUH STRES AKADEMIK, MOTIVASI DAN KEMANDIRIAN TERHADAP PRESTASI BELAJAR MAHASISWA DI MASA PANDEMI COVID-19 (KASUS PADA MAHASISWA PRESIDENT UNIVERSITY ANGKATAN 2019)

Agustina, Poppy (President University, 2022)

Tujuan dari penelitian ini untuk mengetahui pengaruh dari stres akademik, motivasi, dan kemandirian terhadap prestasi belajar mahasiswa di masa pandemi covid-19 (kasus pada mahasiswa president university angkatan 2019). ...
PENDRAGON GAME BOARDING CAFÉ

Permatasari, Yohana Adventa (President University, 2022)

Pendragon Game Boarding Café adalah moderm café internet yang akan berjalan dibawah naungan CV. Vinta Widjanarko Group. Dilengkapi dengan fasilitas device PC gaming dan mobile phone brand unggulan serta exclusive member ...
BUSINESS PLAN OF LIEMANN & CO

Liemantara, Alan Budi (President University, 2022)

Liemann & Co is an online fashion accessories brand based in Bali. Its strategy is to serve the low to midrange market with high quality and affordable fashion accessories online using social media, our own website, and ...
ANALISIS ANTISIPASI INFORMASI HOAX PENERIMAAN KARYAWAN BARU PADA PT. XYZ INDONESIA CLUB

Ismantiyadi, Febrian Teguh (President University, 2022)

Proses penerimaan karyawan baru adalah suatu hal yang biasa dilakukan oleh manajemen perusahaan untuk mendapatkan calon pelamar yang tepat dengan tugas dan tanggung jawab suatu pekerjaan untuk mencapai tujuan yang diinginkan ...
THE EFFECT OF FINANCIAL RATIOS, MACROECONOMIC VARIABLES TOWARD PROFITABILITY OF REAL ESTATE AND PROPERTY COMPANIES IN INDONESIA

Wendy, Juan Louise (President University, 2022)

This study aims to determine the effect of the Current Ratio, Debt to Equity Ratio, Earning per Share, Price to Book Value, Inflation Rate, and Gross Domestic Product of Return on Equity Property and Real Estate sector in ...
THE RELATION OF INFLUENCER AND CONTENT MARKETING ON PURCHASE DECISION (CASE ON PRESIDENT UNIVERSITY STUDENT)

Ikhsan, Muhammad Nurul (President University, 2022)

In 2020, Tiktok social media is widely explored by various groups ranging from young people to adults. In addition to entertainment, Tiktok social media is also used as a means of promoting products and services from various ...
THE ANALYSIS OF INTERNAL AND EXTERNAL FACTOR TOWARD INDONESIA BANKING INDUSTRY FINANCIAL PERFORMANCE

Michella (President University, 2022)

This research will be aiming to find the influence of CAMEL (Capital Adequacy, Assets Quality, Management, Earnings, and Liquidity), inflation rate and the currency rate on the financial performance of the bank in Indonesia's ...
ANALYSIS HOW PERCEIVED PRICE, PERCEIVED QUALITY AND BRAND AWARENESS AFFECTING CUSTOMER SATISFACTION TOWARDS REPURCHASE INTENTION OF OTT AND VOD IN BEKASI: THE CASE OF DISNEY+

Ramadhani, Azka (President University, 2022)

This study aims to find out Factors Affecting towards Repurchase Intentions on Video on Demand services in Indonesia, in this case researcher took Disney+ as a main study. OTT services have become increasingly popular among ...
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN MELALUI PEMBERIAN MOTIVASI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PT. SULZER INDONESIA, PURWAKARTA, JAWA BARAT)

Prasetya, Rezky Ananda (President University, 2022)

Penelitian ini dimaksudkan untuk mengetahui kinerja karyawan yang merupakan suatu hal yang bersifat individual, dikarenakan setiap karyawan mempunyai tingkat kemampuan yang berbeda – beda dalam mengerjakan tugasnya. Penulisan ...
FACTORS INFLUENCING PEOPLE’S INTENTION TO BORROW MONEY FROM P2P LENDING PLATFORM IN INDONESIA: PERCEIVED CRITICAL MASS AS MODERATING VARIABLE

Mahardika, Afifah (President University, 2022)

Peer to Peer Lending (P2P Lending) is one of financial technology. This study aims to determine Perceived Critical Mass as a moderator between the influence of Technology Acceptance Model (TAM) and Theory of Planned ...
THE INFLUENCE OF SHOPPING EXPERIENCE, DELIVERY LENGTH OF TIME, EWOM AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION ON SHOPEE

Putri, Putu Gilang Wardana (President University, 2022)

This study aims to determine factors are able to influence customer repurchase intention at the Shopee marketplace. In this study, the authors use Shopping Experience, Delivery Length of Time, Electronic Word of Mouth and ...

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