THE INFLUENCE OF SOCIAL INFLUENCE, UTILITARIAN VALUE, AND HEDONIC VALUE ON THE CONTINUANCE INTENTION TO USE PEDULILINDUNGI APPLICATION

Abstract

Corona virus rapidly spread to more than 121 countries including Indonesia. To prevent measures to slow down the spread of the virus, the government vigorously carries out mass testing, tracing, and vaccinations. To make preventive measures, the Indonesian government launched an application called PeduliLindungi designed to help relevant government agencies track the spread of the coronavirus disease. Hence, this research explains social influence, utilitarian value, hedonic value to the continuance intention to uses PeduliLindungi application. This research uses quantitative research with primary data by questionnaire that gets 289 valid respondents and use secondary data. To spread the questionnaire, this research used non-probability sampling with purposive sampling and calculated with SmartPLS 3.2.9. The respondents are PeduliLindungi users from various regions of Indonesia. The result of this research are social influence has positive and significant influence on continuance intention to use, social influence has positive and significant influence on utilitarian value, utilitarian value has positive and significant influence on continuance intention to use, and hedonic value does not has significant on continuance intention to use. Hence, this study analyzes social influence, utilitarian value, and hedonic value that can affect the continuance intention to use PeduliLindungi.