AN ANALYSIS ON THE E-ADOPTION BY SELECTED PROPERTY COMPANIES IN INDONESIA

Abstract

Nowdays, the era of internet is so hype. Moreover, the internet is also can be a powerful tool for marketing in every business including property business. However, one of the dominant factors of success business is because of capability in executing marketing strategy. According to a research, the e-adoption level of property companies will increase their marketing performance. To this regard, the research’s main objective is to analyze and find out the e-adoption level of three property companies in Indonesia as well as the marketing performance such as financial performance and non-financial performance. The data is collected by interviewing the three marketing manager of each companies. The cross-case analysis is used to find similarities as well as difference of e-adoption level and its marketing performance. In conclusion, the researcher found that the internet marketing used level such an effective marketing tool for property business to increase marketing performance.