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Browsing 2016 by Issue Date

Browsing 2016 by Issue Date

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THE INFLUENCE OF CUSTOMER VALUE OF HEALTHY FOOD ON CUSTOMER REPURCHASE INTENTION (A CASE STUDY OF FAST FOOD RESTAURANT IN JAKARTA AND BEKASI)

Andreani, Dessy Nathalia (President University, 2016)

Fast food restaurants are very famous and preferably by the community. However, it appears that public taste and customer value of food product have turned to healthy foods which have reduced the percentage of fast food ...
The Influence of Modern Food Court Atmosphere and Its Variative Consumer Perception on F&B Tenants towards Purchase Decision of Youth to Hangout in Jakarta

Rachman, Andira Kintani (President University, 2016)

The number of modern food court in Jakarta is still few yet keep growing. Thus, this study aims to investigate the influence of modern food court atmosphere and consumer perception on F&B tenants and services towards ...
THE INFLUENCE OF SHOPPING MALL’S ATTRIBUTES ON CUSTOMER SATISFACTION AND ITS IMPLICATION ON POSITIVE WORD-OF-MOUTH (A Case Study of Summarecon Mall Bekasi)

Kurniasari, Vera (President University, 2016)

In recent years, shopping malls have expanded and grown rapidly. Many shopping malls were established near to other shopping malls. It creates a very tight competition among the shopping malls. Each shopping mall wants to ...
THE INFLUENCE OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE TOWARD FINANCIAL PLANNING AND ITS IMPLICATIONS ON FINANCIAL SATISFACTION OF DUAL-CAREER COUPLES WORKING IN JAKARTA, INDONESIA

Hersiyanti, Dita (President University, 2016)

In Jakarta, the percentage of working woman has increased from 51,85% (2014) to 58,11 % (2015). As also stated on Indonesia‟s Statistic Central Agency report that the dual-career couples will increase in the future, man ...
AN ANALYSIS OF ATTENDEE’S PUSH AND PULL MOTIVATION TO VISIT FASHION, FOOD AND CRAFT EVENT/EXHIBITION IN JAKARTA

Valery, Danellia Rama (President University, 2016)

Fashion, food and craft event/exhibition are becoming the trend and has been developed nowadays. There are many events/exhibitions that succeeded to attract attendee to visit, but there are also some events/exhibitions not ...
FACTORS INFLUENCING INVESTMENT BEHAVIOR IN STOCK MARKET: (THE CASE OF INDIVIDUAL INVESTORS IN JAKARTA)

Yongkang, Chen (President University, 2016)

Stock market takes a big part of a nation’s economy. Whereas, Indonesia market stays low for long time,especially for last year the stock market has declined to 12.13%. One of the reason is people are prefer saving money ...
THE ROLE OF GOOGLE SEARCH ENGINE OPTIMIZATION TOWARDS BUSINESS SUSTAINABILITY (A Case of Fashion Industry in Greater Jakarta)

Narendra, Dastin Dimaz Jiwo (President University, 2016)

The number of internet users are increasing year by year in Indonesia (Google, 2016). Total of internet users in Indonesia has 100 million active internet user with internet penetration at 40%. Therefore, the internet can ...
THE IMPACT OF PERSONAL FINANCIAL PLANNING TOWARDS FINANCIAL BEHAVIOR MEDIATED BY PERSONAL FINANCIAL MANAGEMENT: The Case of Millennials in Jakarta, Indonesia

Salma, Istiqla (President University, 2016)

Generation Y or called as Millennials (born in 1980-1994) are predicted to become the most important generation in the future of finance which they will reshape the economy by their unique experiences that will change the ...
AN EMPIRICAL STUDY ON CUSTOMER’S SOCIAL MEDIA BEHAVIOR AND THEIR PURCHASE INTENTION: A CASE OF LAZADA.CO.ID IN JAKARTA, INDONESIA

OCTAVIANI, HILDA (President University, 2016)

The trends of ecommerce in Indonesia keep growing fast. Many ecommerce see the potential and start emerging in Indonesia. Lazada.co.id is one of the fastest growing ecommerce in Indonesia. As well popularity of social media ...
MARKETING STRATEGY ANALYSIS OF CACAOTE PATISSERIE BRASSERIE IN JAKARTA

Jessica (President University, 2016)

Business patisserie brasserie had face many obstacles. In the pastry business so many barriers and threats to run the business isn’t successfully. Owner Cacaote tries to open another pastry shop in Grand Indonesia Mall ...
BUSINESS PLAN OF ONESIA

Oktaviana, Friskila (President University, 2016)

Batik is a cloth that uses a manual wax-resist dyeing technique, found in Indonesia with its delicate traditional batik pattern. The movements to loves batik also growth and success to create (1) as an identity of Indonesia, ...
THE ROLE OF GUESTS’ ENVIRONMENTAL BEHAVIOR IN MODERATING PERCEIVED FIT OF LODGING’S ECOLOGICAL PRACTICESAND THE IMPACT TO GUESTS’ LOYALTY IN INDONESIA

Adiyoga, Samudra Dian (President University, 2016)

With the increasing concern for ecological issues among hotel and lodge guests, this studypursues an investigation of guests’ perceptions of lodgings’ core business in associationwith ecological practices and the resulting ...
EXAMINING THE INFLUENCE OF BRAND EQUITY DIMENSIONS TOWARDS BRAND LOYALTY MEDIATED BY CUSTOMER SATISFACTION A CASE OF “MARTHA TILAAR SHOP” STORE

Calista, Levina (President University, 2016)

The effort of local cosmetic brand to strengthen its position is not easy referring to the competition from international players. One of the ways for a local cosmetic brand to strengthen its position in domestic market ...
THE IMPACT OF E-COMMERCE ATTRIBUTES TOWARD CUSTOMER’S SWITCHING BARRIER AND ITS IMPLICATION ON BEHAVIORAL LOYALTY (A Case of Lazada.co.id)

Harmantri, Rangga (President University, 2016)

Now days there are many comers in e-commerce, start from the new e-commerce until the offline retailers also try to adopt the e-commerce model. This issue can created tight competition among them. Some innovation will be ...
RETIREMENT PLANNING: THE IMPACT OF SAVING BEHAVIOR AND INVESTMENT BEHAVIOR

Rusdi, Margaretha Michelle (President University, 2016)

Purpose The objective of this study is to find whether the saving behavior and investment behavior has a significant impact on retirement planning, also to find whether the saving behavior has a significant impact on ...
THE INFLUENCE OF FINANCIAL LITERACY TOWARDS LONG-TERM FINANCIAL PLANNING BEHAVIOR AND ITS IMPLICATIONS ON FINANCIAL WELLBEING: A CASE OF HOUSEHOLD IN BANJARMASIN, SOUTH KALIMANTAN

Kinasih, Sekar Ningtyas (President University, 2016)

The importance towards financial literacy has become a momentous aspect for the growth of economies, both in developing and developed countries. Besides, knowing financial literacy will help to the success of financial ...
Push and Pull Factors that Influence People in Choosing Tourists’ Destination and Its Implication on Return Intention: A Case Study of Tourist to Water Sports in Tanjung Benoa, Bali

Putra, Erlangga Dwi Prasetia (President University, 2016)

Tourism and travel nowadays have become a need from people, whether it is near or far, as long as it is with purpose of leisure, to get away from work and stress. This research is conducted to analyze the push and pull ...
The Influence of E-Service Quality and E-WoM Towards Perceived Value and Its Implication on Repurchase Intention (A Case Study of Airbnb in Bali, Indonesia)

Anggono, Stephanie Auditya (President University, 2016)

The rise of technologies affects the development of hospitality and tourism industry. As one of the industry which influences the economy, Indonesia needs to be aware, adapt and improve Indonesia’s hospitality and tourism ...
REVISIT INTENTION WITH SERVICE RECOVERY: MEDIATING EFFECT OF SATISFACTION (A CASE OF 3-STAR HOTELS IN NORTH JAKARTA)

Irawan, Elsa Precillia (President University, 2016)

Purpose The purpose of this research paper is to find out the influence of service recovery justices which are distributive justice, procedural justice, and interactional justice towards guest satisfaction, as well as the ...
THE ANALYSIS OF CHINESE CONSUMER BUYING DECISION TOWARD SAFEGUARD COSMETICS (A Case at Henan, China)

Ming, Liu Zhe (President University, 2016)

This research analyzed the influence of consumer buying behavior, get conclusion and give recommendation to businessman who want do cosmetic business in China. This case study on Safeguard consumers of Pingdingshan, Henan, ...

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