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2015: Recent submissions

Now showing items 101-120 of 173

DOMINANT FACTORS ANALYSIS OF THEMED RESTAURANTS CONSUMERS PURCHASE BEHAVIOR IN NORTH JAKARTA

Gabriele, Marsha (President University, 2015)

Indonesia is a developing country that has Jakarta as it capital city, which make Jakarta as the biggest city in Indonesia. Jakarta has a big number of populations, there are more than ten million people who are living ...
PENGARUHPENGETAHUANKONSUMEN TERHADAP PRODUK, PEMBELIAN DAN PEMAKAIAN DALAMKEPUTUSAN NASABAH MEMILIH BANK SYARIAH (STUDI KASUS NASABAH PADA BANK SYARIAH MANDIRI CABANG CIKARANG)

Fauzi, Jeje (President University, 2015)

Penelitian ini bertujuan untuk melihat sejauh mana pengaruh pengetahuan konsumen (pengetahuan produk (X1), pengetahuan pembelian (X2), pengetahuan pemakaian (X3)) terhadap keputusan nasabah dalam memilih Bank Syariah (Studi ...
THE INFLUENCE OF PERCEIVED VALUE TOWARDS CUSTOMERS SATISFACTION IN HOSTEL INDUSTRY (A STUDY OF DOMESTIC YOUNG ADULTS IN INDONESIA)

Lika, Kevin Putra (President University, 2015)

Perceived value is one of the elements that can influence the customer satisfaction especially in the service industry. One of the examples of service industry is hospitality industry. In order to be able to formulate and ...
THE IMPACT OF BRAND EQUITY ELEMENTS ON CUSTOMER PURCHASE INTENTION (TOYOTA AVANZA IN EAST JAKARTA AS A STUDY CASE)

Irawan, Jonathan Canny (President University, 2015)

The focus of this research is to analyze the impact of Brand Equity on Customer Purchase Intention of Toyota Avanza in Indonesia. There are four factors of Brand Equity Elements, such as Brand Awareness, Brand Association, ...
ANALYSIS ON THE IMPACT OF CORPORATE IDENTITY TOWARDS CORPORATE REPUTATION (A CASE STUDY OF PRESIDENT UNIVERSITY)

Carolina, Kelly (President University, 2015)

This research aims to analyze the impact of corporate identity (communication and visual identity, behavior, corporate culture, and market condition) towards corporate reputation. Managing corporate identity may lead to ...
THE INFLUENCE OF ATTITUDINAL BRAND LOYALTY AND BEHAVIORAL BRAND LOYALTY TOWARDS PURCHASE INTENTION (A CASE STUDY OF KFC KISAMAUN, TANGERANG)

Shannon, Kezhia (President University, 2015)

The objective of this research is to find out if there is significant influence of attitudinal and behavioral loyalty to customer purchase intention of KFC Kisamaun, Tangerang. This research is primarily focus on Chicken ...
DOMINANT FACTORS IN CONTRIBUTING OF CONSTRUCTING PROVOCATIVE MEDIA APPROACH TO REDUCE ACTIVE SMOKER IN NORTH CIKARANG, JABABEKA

Helmi, Pinia Agista (President University, 2015)

This research is about identified and analyzed the dominant factor which is contributing of constructing provocative media approach to reduce active smokers in North Cikarang, Jababeka. Health issues are getting worse than ...
THE INFLUENCE OF MAJOR ASIAN STOCK INDICES TOWARDS JAKARTA COMPOSITE INDEX AFTER THE GLOBAL CRISIS ERA (2009-2014)

Juliana, Aska (President University, 2015)

This research focused on Indonesian and four Major Asian Indices. The purpose of this research to analyze the effect of China’s Shanghai Composite Index, Hong Kong’s Hang Seng Index, Japan’s Nikkei 225 Index, and South ...
THE INFLUENCE OF BEHAVIOR AND PSYCHOGRAPHIC TOWARD CONSUMER BUYING BEHAVIOR: A CASE STUDY OF COCA-COLA IN JABABEKA

Devi, Melati Foresta (President University, 2015)

The objective of this research is to analyze the influence of behavior and psychographic towards consumer buying behavior of Coca-Cola soft drink in Jababeka. The research is done in Jababeka where the 399 respondents are ...
DOMINANT FACTORS OF CUSTOMER SATISFACTION TOWARDS JAPANESE MOTORCYCLE USING ECSI MODEL

Rahman, Rio Fauzan (President University, 2015)

This research aims to analyze the dominant factors of customer satisfaction towards Japanese motorcycle in order to reduce the capital flight. The population for this research is President University student batch 2011 who ...
THE INFLUENCE OF WORKING ENVIRONMENT, REWARD, AND TRAINING TOWARDS NON-PRODUCTION STAFF’S LOYALTY (CASE STUDY OF PT. X INDONESIA)

Ratriani, Nafrida (President University, 2015)

The researcher would like to present a research about the influence of job satisfaction indicators towards employee loyalty. Researcher tried to determine the job satisfaction variables that influence the employee loyalty ...
ANALYSIS THE INFLUENCE OF BRAND EQUITY TOWARD CUSTOMER BUYING DECISION OF BLACKBERRY (A CASE STUDY IN PRESIDENT UNIVERSITY STUDENTS)

Salim, Petrus Suryaputra (President University, 2015)

BlackBerry is used to dominating the smartphone market in Indonesia back to 2011. As the time goes on and the tight of the smartphone competition, BlackBerry starts falling down. In term of keep the existence and being ...
DETERMINANTS OF PROFITABILITY BEFORE AND AFTER ACQUISITION OF BANK COMMONWEALTH INDONESIA

Asteria, Nora (President University, 2015)

This study is aim to find out determinants of ROA as profitability of Bank Commonwealth Indonesia both before and after acquisition. Due to Indonesian Banking Architecture (API) on 2004, Bank Commonwealth Indonesia was ...
THE INFLUENCE OF ECONOMIC INDICATORS TOWARD CAR SALES NUMBER (A CASE STUDY OF JAPANESE BRANDS IN INDONESIA)

Yosefi, Mariani (President University, 2015)

Automotive has become one of the most contributing industry to the economy in Indonesia. Thus, its factor determinants are carefully identified. In this quantitative study, the researcher would like to analyze the influence ...
THE IMPACT OF BRAND IMAGE, PERCEIVED QUALITY, AND CELEBRITY ENDORSEMENT TOWARD CONSUMER BUYING DECISION OF SUNSILK SHAMPOO IN JATIMULYA RESIDENCE BEKASI TIMUR

Sari, Rinda Putri (President University, 2015)

Shampoo, it is not a product that can be categorized as primary products, but in line with the changing of times people needs to always lookclean and neat, it makes shampoo into one body care commodities that is sought ...
ANALYSIS OF FACTORS THAT INFLUENCE EMPLOYEE'S PERFORMANCE: A CASE STUDY OF PT. IPSOS INDONESIA

Rustani, Mutiara (President University, 2015)

The research study is started from the climb-down of performance appraisal result on second quarter of 2012, 2013, and 2014 as well as the increasing of loss of Ipsos International, which is predicted that the most ...
PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA, DAN KOMPETENSI KERJA TERHADAP KINERJA KERJA KARYAWAN (STUDI KASUS: PT. SANOH INDONESIA)

Suyanti (President University, 2015)

Penelitian ini bertujuan untuk menganalisa seberapa besar pengaruh gaya kepemimpinan, disiplin kerja dan kompetensi kerja terhadap kinerja karyawan PT. Sanoh Indonesia. Dengan menggunakan metode observasi, kuesioner dan ...
THE IMPACT OF SOCIAL ENTREPRENEURSHIP MENTORING TOWARDS INNOVATIVE, SOCIAL VALUE AND OPPORTUNITY (CASE STUDY OF THIRD YEAR STUDENTS IN SMAN 56 JAKARTA)

Febriany, Lycke (President University, 2015)

Social entrepreneurship is a new form of corporate social responsibility performed by PT. Bank DBS Indonesia. This program is held since mid-year of 2014. DBS Indonesia puts an attention to senior high school students who ...
THE EFFECT OF FUNDAMENTAL FACTOR TOWARD STOCK RETURN IN KOMPAS 100 INDEX COMPANIES DURING PERIOD 2010-2013

Metta (President University, 2015)

The objectives of this research are to investigate the effect of fundamental factor of Net Profit Margin, Price to Book Value, Current Ratio and Earning Per Share toward Stock Return in Kompas 100 Index Companies during ...
ANALYSIS OF BUSINESS STRATEGY IN IMPROVING COMPETITIVE ADVANTAGE CASE STUDY: CV. CIPTA BUMI LESTARI (ADDICTEA BRAND)

Sari, Ayu Purnama (President University, 2015)

The purposes of this research are to know the internal and external factors and develop the best alternative strategy for CV. Cipta Bumi Lestari. This research conducted in the scope of CV. Cipta Bumi Lestari with the ...

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