Abstract:
The rapid advancement of artificial intelligence (AI) has brought about substantial
transformations, particularly within the online news media sector, revolutionizing news
production, content development, and audience engagement processes. This qualitative
study uses a phenomenological approach to explore "how do journalists Interpret the
perceived implications that are associated with the integration of artificial intelligence in
news production?." Through in-depth interviews with informants including a Video
Journalist, Chief Editor, News Writer, and Reporter, this research investigates the varied
manifestations of AI across different online news media. This study highlights the Journalist
perceptions from distinct roles AI assumes in diverse media. Online news media employ AI
for event visualization and audio conversion, utilize AI for news writing, streamlining content
generation, and linguistic richness. AI's application also initiates thematic concepts and
enhances efficiency. The weaknesses of AI into news production include an inability to
classify the ethical concerns, lack of depth in news writing and accuracy, a lack of data
verification, grammatical and data errors from outdated data. Findings align with Role theory
and Technology Acceptance Model (TAM), indicating that AI can coexist with journalists'
technical roles and skills like video editing, statistical data-generation and news visualization
although AI cannot fully replicate the nuanced expertise, ethical judgment, and contextual
interpretation innate to human journalists that upholding critical thinking and ethical
considerations intrinsic to the coverage.
