Abstract:
Mochi has begun to develop rapidly in Indonesia in recent years. MochiGo is an
innovative MSME that focuses on the production and sale of premium mochi which
uses purple sweet potato as the basic ingredient, combining traditional flavors with
health benefits. We use high quality natural ingredients, without preservatives or
artificial coloring, to provide delicious and healthy snacks. Purple sweet potatoes
are rich in antioxidants, fiber and vitamins making our mochi an ideal choice for
consumers who care about health and are looking for a nutritious snack alternative.
MochiGo targets various market segments, including health-conscious consumers,
unique culinary lovers, and the millennial generation who are always looking for
new innovations in the world of food. Our marketing strategy involves using digital
platforms such as social media and marketplaces to reach a wider audience, as well
as collaborating with culinary influencers to increase brand awareness. In addition,
we participate in culinary exhibitions and festivals to introduce products directly to
consumers and build closer relationships with them. Dont forget the 3S skills
(Smile, Greetings and Greetings) in our shop for customers so that this can be a
differentiator from competitors. With a clear market opportunity, strong product
offering, and strategic marketing plan, we are confident of the potential for success
and competitive growth. MochiGo is always committed to serving the best quality
food, guaranteeing authenticity and taste. Through expertise and dedication to
excellence, we ensure that every customer always has a good and enjoyable
experience when visiting our store.
