Abstract:
This paper thoroughly examines how the Haramain High-Speed Railway (HHSR)
project aligns with Saudi Arabia's Vision 2030 goals of creating a vibrant society,
fostering a thriving economy, and establishing an ambitious nation through the
lens of nation branding theory. Through literature studies, The findings highlight
positive outcomes such as the nation brand theory that supports the image creation
of Saudi Arabia. However, it delves into the analysis of the prestigious role of
Saudi Arabia with the Haramain High-Speed Railway by nation branding.
Ultimately, while the HHSR showcases Saudi Arabia's commitment to Vision 2030
by creating nation branding with Saudi Arabia’s prestigious role, expanding
non-oil sectors, and attracting global investment, and environmental stewardship.
