VISION 2030 AND THE HARAMAIN SPEED RAILWAY: BUILDING A BETTER FUTURE WITH SUSTAINABLE TRANSPORTATION

Abstract

This paper thoroughly examines how the Haramain High-Speed Railway (HHSR) project aligns with Saudi Arabia's Vision 2030 goals of creating a vibrant society, fostering a thriving economy, and establishing an ambitious nation through the lens of nation branding theory. Through literature studies, The findings highlight positive outcomes such as the nation brand theory that supports the image creation of Saudi Arabia. However, it delves into the analysis of the prestigious role of Saudi Arabia with the Haramain High-Speed Railway by nation branding. Ultimately, while the HHSR showcases Saudi Arabia's commitment to Vision 2030 by creating nation branding with Saudi Arabia’s prestigious role, expanding non-oil sectors, and attracting global investment, and environmental stewardship.