Abstract:
In an era where technology and politics intersect, social media platforms have
emerged as powerful influencers in shaping the political landscape. YouTube, in
particular, has become a significant player, transcending traditional media
boundaries and reshaping how political information is disseminated and
consumed. This study delves into the role of YouTube in United States Politics,
examining its impact on public opinion, political discourse, and democratic
processes. Through an exploration of viewer sentiments expressed in YouTube
videos on United States Politics in Popular Channels focused on News & Politics
for Socio – Economic equality, this research seeks to analyze factors influencing
audience engagement with political content. By understanding these dynamics,
this study contributes to a nuanced understanding of how digital platform like
YouTube shape political narratives and democratic participation. The findings
carry implications for discussion on digital democracy, civic engagement, and the
evolving landscape of digital political communication.
