YOUTUBE AS A POLITICAL MEDIUM: INSIGHTS FROM COMMENT SECTION ANALYSIS ON EQUALITY

Abstract

In an era where technology and politics intersect, social media platforms have emerged as powerful influencers in shaping the political landscape. YouTube, in particular, has become a significant player, transcending traditional media boundaries and reshaping how political information is disseminated and consumed. This study delves into the role of YouTube in United States Politics, examining its impact on public opinion, political discourse, and democratic processes. Through an exploration of viewer sentiments expressed in YouTube videos on United States Politics in Popular Channels focused on News & Politics for Socio – Economic equality, this research seeks to analyze factors influencing audience engagement with political content. By understanding these dynamics, this study contributes to a nuanced understanding of how digital platform like YouTube shape political narratives and democratic participation. The findings carry implications for discussion on digital democracy, civic engagement, and the evolving landscape of digital political communication.