EFFECTIVE AND EFFICIENT USE OF FINANCIAL MANAGEMENT AS A PRODUCER OF THE FILM WES KOLO TITI MANGSANE: WAYANG ORANG BHARATA DOCUMENTARY

Abstract

This study discusses the role of producers in the design and implementation of the

independent documentary film Wes Kolo Titi Mangsane: Wayang Orang Bharata using a low- budget approach. As a producer, the author emphasizes the managerial aspects of production,

from conceptualizing ideas, budgeting, scheduling, organizing the crew, to overseeing the entire production process. The low-budget method was chosen not only as a financial efficiency strategy but also as a creative approach that allows for a more intimate connection with the film's subject, the Wayang Orang Bharata artists. Given the limited resources, the producer designed a production strategy that prioritized the use of simple equipment, optimizing the crew with specific competencies, and managing distribution through community-based networks and digital platforms. This low-budget production management does not compromise the quality of the content but rather strengthens the authenticity of the narrative being built. This approach demonstrates that the producer's role in independent film production is not limited to administrative functions but also significantly contributes to maintaining artistic vision consistency, process sustainability, and the effectiveness of conveying cultural messages to the audience. This study shows that the managerial strategies employed by producers in low-budget documentary film production can serve as an alternative production model that is adaptive, efficient, and relevant to the independent film community in Indonesia, while also functioning as a medium for preserving traditional arts amid the tide of globalization.