ANALYSIS OF THE IMPACT OF CUSTOMER SATISFACTION,CUSTOMER SECURITY,SERVICE QUALITY AND CUSTOMER LOYALTY ON CUSTOMER REPURCHASE INTENTION: A CASE STUDY OF TIKET.COM

Abstract

Purposes – Tiket.com is a pioneer of online travel agents (OTA) in Indonesia which was founded in 2011. This study aims to determine which factors influence the repurchase interest of Tiket.com users. Design/Methodology/Approach – The type of research used is descriptive with quantitative. The research population was. The data collection technique in this study was by Google Form. Findings – The results of the study show that there are fouir factor that can influence the Repurchase Intention of Tiket.com user. Originality/value – This study identifies which factors that influence Repurchase intention of using Tiket.com as Online Trave Agent platform