Abstract:
KuKiss Bandung presents an attractive business opportunity amidst the rapid growth of the
snack-loving millennial generation, especially in West Java. As a provider of sweet snacks that
are delicious, easy to get and filling, KuKiss Bandung can be the main choice for consumers in
the city of Bandung. With a strategic location in the Sumur Bandung sub-district, precisely on
Jalan Braga and a presence both offline and online, KuKiss Bandung maintains the vision to
become the main destination in the minds of the people of Bandung City when looking for
snacks. Through various innovations in serving attractive cakes, KuKiss Bandung aims to satisfy
the millennial generation's desire for delicious and appetizing snacks.
KuKiss Bandung's target market is upper middle-class consumers aged 25-34 years, which is an
important part of the young and adult generation in West Java. By adapting to the trend of snack
popularity in the city of Bandung, KuKiss Bandung is able to create a unique and unforgettable
culinary experience for its customers. With substantial initial capital of Rp. 731,000,000, KuKiss
Bandung is targeting a Break Even Point (BEP) within 2 years and 5 months, showing the
potential for high profitability in the long term. The uniqueness of KuKiss Bandung lies in
offering a variety of flavor variants and pizza cookie products that can be used as souvenirs,
providing added value that other competitors in this industry do not have. With favorable market
conditions and increasing demand for soft cookies in West Java, KuKiss Bandung has bright
future prospects. KuKiss Bandung is committed to continuing to develop and become one of the
main destinations for snack lovers in the city of Bandung and its surroundings, creating a
satisfying experience for customers. First bite, never lies.
