BUSINESS PLAN MOODTREATS – A SNACK SHOP

Abstract

The food and beverage industry is one of the industries with the highest demand because food and beverages are basic human needs. Snacks are a type of food that people often consume when holding events or just to accompany their free time. Moodtreats is a start-up business in the food and beverage sector that sells fresh and quality snacks and prioritizes customer satisfaction. The store located in Kebayoran Baru, South Jakarta, which is a strategic location because there are MRT stations and right inside the Blok M area. This business plan was created as a foundation in carrying out business operations that help in identifying opportunities, target markets, to analyzing business obstacles that may occur because all businesses certainly have risks and difficulties. The products that will be sold consisting of brownies, cookies, drinks, and various complementary toppings that can be customized by customers. The marketing targets are generation Z as the main target, then Millennials and generation X, especially those around the store location. Short-term and long-term strategy such occasional discount and loyalty card will be applied as marketing plan as well as using Tiktok, Instagram, banner, brochure, logo printed on employee uniform, and packaging design. The products have various advantages that differentiate them from other competitors who sell similar products with unique flavors, crispy, and light textures while other businesses tend to be wet like cakes. Industry analyses are carried out such as using PESTLE analysis, Five Forces analysis, and SWOT. Business marketing is planned using several strategies such as Segmenting, Targeting, Positioning, 4P Marketing Mix is also used. The initial business capital needed is Rp 450,000,000 which is used for property costs and annual operations. The financial plan is made for the next 5 years and from the financial analysis the results are that the Payback Period (PP) is estimated to be 3 years and 4 months.