Abstract:
Alinoo Shop is a digital thrift fashion business based in Cikarang that combines e- commerce with interactive drama-based live streaming to deliver an unparalleled. entertaining, and sustainable shopping experience. The brand focuses on providing high-quality pre-loved clothing from well known international labels, while positioning itself as both a fashion solution and a social movement that promotes circular economy practices. Targeting Generation Z, young professionals, students, and housewives, Alinoo Shop taps into the rising demand for affordable yet stylish fashion that matches with sustainability values and digital lifestyles. Leveraging strong industry trends such as the growth of thrifting culture, increased environmental awareness, and the booming adoption of live shopping platforms like Tik Tok and Shopee, the business differentiates itself through creative storytelling, curated products, and community-driven engagement. With a streamlined operational model, innovative marketing strategy, and scalable growth plans including product diversification and offline expansion, Alisoo Shop is well- positioned to become one of Indonesia's leading thrift fashion brands while contributing positively to environmental sustainability and inclusive access to quality fashion
