Abstract:
Online marketplace has been growing rapidly in the last decade and affect many
business sector. There are many online marketplace in various sector, but only a
few that sell home and living product. In online marketplace, not only customer
supplier position also has important role to build online marketplace as the product
seller. The online marketplace need long-relationship in build their business and
improve supplier performance. The purpose of this research is to see through
service quality that would affect the supplier satisfaction in online marketplace. The
theoretical framework focused on the Tangible (X1), Reliability (X2),
Responsiveness (X3), Empathy (X4), and Assurance (X5) as independent variables
and Supplier Satisfaction (Y) as the dependent variable. This research used
quantitative approach using primary data. The study have found that among 5
variables, only Assurance that has significance influence towards supplier
satisfaction while Tangible, Reliability, Responsiveness and Empathy don’t have
significant influence towards Supplier Satisfaction. Thus, in future Dekoruma.com
can be focus in build that four aspects with their supplier.
