ANALYSIS OF FACTORS INFLUENCING ADOPTION OF REVERSE LOGISTICS AMONG MANUFACTURING COMPANIES (A CASE STUDY OF JABABEKA INDUSTRIAL ESTATE)

Abstract

Reverse logistics has become a managerial priority for most of the manufacturing companies for achieving sustainable development and as well as increasing productivity. However, companies can be influenced to adopt reverse logistics program by various factors. This study sought to examine the influence of four factors: financial/competitive, customer/stakeholder, regulatory, and corporate citizenship among manufacturing companies located in Jababeka, Cikarang. The quantitative research method was used to do the research. Data were gathered from 135 manufacturing firms through the distribution of questionnaires and the respondents had managerial positions. Collected data were analyzed using SPSS 20.0 software. The result revealed that only regulatory and corporate citizenship factors have a significant influence on adoption of reverse logistics among manufacturing firms. The study concluded that manufacturing firms are adopting reverse logistics because of regulatory and corporate citizenship aspects and another two factors (Financial/Competitive, Customer/Stakeholder) don’t have significant influence on reverse logistics. Therefore, recommended for the government to either improve the current environmental regulatory or make new tougher regulatory for manufacturing companies as well as make awareness campaign among people.