SALESPERSONS' UNDERSTANDING ON FIVE DIMENSIONS OF CSR: A CASE STUDY AT PT. INDONESIA SAJI NUSANTARA

Abstract

The study aimed to explore the salespersons’ understanding on five dimensions of CSR at PT Indonesia Saji Nusantara. The qualitative research method and case study approach were selected for this study. Four salespersons in PT Indonesia Saji Nusantara were selected by the researcher to be interviewed. Informants were selected according to their employment status, employment classification, length of work, gender and age. Results revealed that two out of four informants understood about five dimensions of corporate social responsibility at PT Indonesia Saji Nusantara. On the other hand, two other informants did not understand about IndoSaji’s CSR. The findings of this study were affected by the employees’ length of work. Product quality was chosen by the informants as the most important dimension of corporate social responsibility followed by employee relations as the second most important dimension. However this study can enable PT Indonesia Saji Nusantara to realize whether or not their salespersons understand about five dimensions of IndoSaji’s CSR. These findings can also be of interest for IndoSaji in providing training and sharing for their salespersons.