Abstract:
This study is concerned with factors that influence ICBC users' intention to use
ICBC Internet banking. With the rapid development of the network and the
economy, Internet banking, Internet payment has become more and more into
everyone's life. Have to say that these have a great influence on our quality of life
and our work efficiency. But in the face of more and more competitors, ICBC
Bank through which users can have the idea to use ICBC Internet banking, to
bring more ICBC users convenience. In this study, quantitative research methods
were used to find perceived ease of use, perceived usefulness and perceived
credibility, and whether ICBC users were interested in using ICBC Internet
banking. This research use 150 respondents to collect data on their views on these
aspects. Through SPSS analysis, the results of this study show that the perceived
credibility has a great influence on ICBC users' intention to use.
