Abstract:
Food has become an increasingly important element in the tourism industry and becomes important aspect of the travel experience and a vital destinations choice factor for tourists. The primary purpose of this study was to investigate food image and its relationship to satisfaction and loyalty in Bandung, Indonesia. A survey was conducted for collecting data by interview some owner of culinary in Bandung. The results revealed that the all elements of food image
marketing were directly associated with customer satisfaction and tourists’ satisfaction towards Bandung traditional food has direct effect on loyalty. Therefore it is reasonable to conclude that in order to make Bandung as a culinary tourism destination all stakeholders such as government, food providers and community should create positive food image of Bandung culinary.
