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SELECTION AND UTILIZATION OF TWITTER AS ONLINE MEDIUM FOR INFORMATION DISSEMINATION IN CIKARANG (A STUDY CASE OF @URBANCIKARANG)

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dc.contributor.author Rawi, Nabila Nur Annisa
dc.date.accessioned 2019-08-12T04:49:24Z
dc.date.available 2019-08-12T04:49:24Z
dc.date.issued 2017
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/1627
dc.description.abstract The intent of Uses and Gratification theory is about an individual that uses a specific type of medium by reason of the gratification an individual may receive from it. The research objectives were to comprehend the selection of Twitter and to utilize Twitter as an online medium for spreading information specifically in Cikarang and Bekasi region. A study case in Twitter account @urbancikarang had been used. The aim of this research was to discuss in detail why @urbancikarang selected Twitter. It was assumed that @urbancikarang used Twitter as information sharing tool among the users, thus, the two-way communication occurred in which not only to disseminate the information but also the users were able to interact in a sense; can ask anything about what they wanted to know around Cikarang. The result was a deep understanding of the motivation that was underlying @urbancikarang for choosing and utilizing Twitter to disseminate the information. It was also found that Uses and Gratification theory perceived satisfaction and interest of society toward the most current information. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Communication;009201300044
dc.subject Twitter en_US
dc.subject Online Medium en_US
dc.subject Disseminate the Information en_US
dc.subject @urbancikarang en_US
dc.subject Uses & Gratification Theory en_US
dc.title SELECTION AND UTILIZATION OF TWITTER AS ONLINE MEDIUM FOR INFORMATION DISSEMINATION IN CIKARANG (A STUDY CASE OF @URBANCIKARANG) en_US
dc.type Thesis en_US


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