THE INFLUENCE OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY TOWARDS EMPLOYEE ENGAGEMENT ( A CASE STUDY OF KMPG-SWR JAKARTA )

Abstract

The topic of this study is The Influence of Internal Corporate Social Responsibility towards Employee Engagement (A Case Study of KPMG-SWR Jakarta). As one of the biggest consulting company, KPMG has high employee turnover, which lower productivity that lead to decrease its revenue. The objective of this study is to investigate the impact of internal corporate social responsibility on employee engagement. It is very crucial to examine the relationship between training, health and safety, work-life balance, and workplace diversity as the independent variables on employee engagement as the dependent variable. This research is a quantitative research which using Multiple Linear Regression and test hypothesis using t – statistics for testing with partial level 5%, and also test the classical assumption which include normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test, where the result shows that three out of four variables which are Health and Safety, Worklife Balance, and Workplace Diversity have significant value towards Employee Engagement. Predictive ability of three variables to employee engagement in this study is 69.1% while the remaining 30.9% is affected by other factors, which exclude in this research model.