AN ANALYSIS OF CITY IMAGE IN TOURISM BUSINESS TOWARD FOREIGN TOURIST DECISION ( A CASE STUDY OF BALI)

Abstract

The purpose of this study is to analysis Facilities, Tourist Attraction and Culture toward Foreign Tourist Decision. This research was conduct at Bali, as argued in this thesis, this reflected Bali’s longstanding success as an international tourism destination. Bali continues to be central to Indonesia’s tourist growth and foreign exchange, while the tourist sector outside Bali remains significantly underdeveloped. The sample size of 150 respondents specified using the nonprobability (convenience) sampling method. The analytical method use is quantitative analysis. Quantitative analysis include validity and reliability test, weighted mean, the classic assumption test and multiple regression analysis to test the hypothesis through T-test, F-test and coefficient of determination (R²). Data analysis techniques used were linear regression analysis that serves to prove the research hypothesis. The data that have met the test validity, reliability, and classical assumption processed to produce a regression. To test the hypothesis using T-test show that Facilities, Tourist Attraction and Culture have a positive significant influence on Foreign Tourist Decision. From the F-test can be known if all independent variables are feasible to test the dependent variables (Foreign Tourist Decision). Adjusted R square of 0.945 show that 94.5% Foreign Tourist Decision can be explained by three independent variables in the regression equation. While the rest of 5.5% is explain by other variables outside of the three variables that used in this study.