ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TERHADAP PENGGUNA KARTU INTERNET IM3 DI UNIVERSITAS PRESIDEN

Abstract

This study discusses how the product price, product quality and product promotion as well as its effect on consumer IM3 internet card loyalty at President University. This is because the increasing number of internet users in Indonesia, with the similarity of products and their use in every internet card, the researchers want to see from the side such as product prices, product quality and product promotion so that companies can know which parts should be increased so that customer loyalty is maintained . The research method used is a quantitative research method where the research conducted by analyzing data with numbers that can be counted and measured. To test the research hypothesis using multiple regression analysis test consisting of T test and F test. Based on the result of regression analysis, it appears that in partial the second variable (product promotion) has no influence to consumer loyalty with value equal to -0.786 with Sig. 0.433, this is because the value of t arithmetic smaller in t table. But simultaneously product price, product quality and product promotion influence with consumer loyalty to IM3 internet card with value of f count equal to 89,113 and sig value. 0.00 which means all variables affect Consumer Loyalty.