Abstract:
The purpose of this study is to find out how UNIC . Jakarta works their campaign. It
focused on proven the theory in an actual events and add contribution to the
academic about public relation campaign in international organization program.
The researcher chooses qualitative research method with descriptive approach using
case study in Youth Champion Monique Coleman Visit to campaign about
International Year of Youth and its value. The reason of choosing the method was
because it is primarily interested in understanding communication from the
perspective of their informants.
The depth-in interview was conducted in order to collecting data from primary
resources, which is the UNIC-Jakarta Director as he decision maker and National
Information Officer as the correspondent of the event.
Findings revealed that although the theory didn't mention about International
Organization in specific, but the Public Relations strategic planning and Public
Relations Campaign was applicable in that area. Although it runs with some
adjustment here and there, they use the same platform with the theory. One
significant aspect that occurred is about the budget. Although they didn.t come up
with specific budget, their relations trough partnerships cover their low budget and
resulting with excel result.
