THE ANALYSIS OF CORRELATION BETWEEN INTERNAL PUBLIC RELATIONS AND EMPLOYEES WORK MOTIVATION AT PT. GRAMA BAZITA JAKARTA

Abstract

This thesis was conducted to analyze the correlation between internal public relations and employees work motivation in PT. Grama Bazita Jakarta.In writing this thesis, two research questions were addressed: (1) Is there any correlation between internal public relations and employees work motivation?, and(2) How is the correlation between internal public relations and employees work motivation in PT. Grama Bazita Jakarta?.

For the research, quantitative method is used in this study by using correlation analysis and having confidence level as of 95%. Questionnaires are distributed to 50 employees. Methods are used in this study, including validity test, reliability test, normality test, and correlation coefficient analysis that were run by SPSS 13.

Related theories and literature are used in this thesis as references to help find out the answer to the research questions. The theories are focused on the analysis of correlation between internal public relations and employees work motivation. The data obtained were analyzed by testing of hypothesis through Pearson Product Moment correlation analysis. To see how strong level of correlation for two variables, it used Guilford Scale. Then to measure the contribution of internal public relations to employees work motivation, it used determinant coefficient formula test (R2).

After the research, the researcher finally come up with the finding that there is strong enough correlation between internal public relations and employees work motivation as of 32.5%.