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Browsing Communication by Subject "Brand Image"

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THE INFLUENCE OF BRAND AMBASSADOR ON BRAND IMAGE AND CONSUMER BUYING DECISION

Situmorang, Silvia Desi Beatrice (President University, 2020)

The use of e-commerce becomes very massive recently, especially in Indonesia. In Shoutheast Asian Indonesia is number one country that visit e-commerce the most. Currently the two biggest e-commerce platform in Indonesia ...
THE INFLUENCE OF BRAND AMBASSADOR TOWARD BRAND IMAGE OF WARDAH COSMETIC AMONG PRESIDENT UNIVERSITY STUDENT

Sonia, Yachinta (President University, 2019)

At first, a brand was not considered as an important aspect for consumers when choosing an item to fulfill their needs. But as the time goes by, a brand is important because it reflects the character of the consumer. To ...
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA

Tarigan, Nadila Putrinta Br (President University, 2020)

Pengguna e-commerce belakangan ini semakin meningkat, terlebih lagi di Indonesia. Bahkan Indonesia sendiri menjadi urutan pertama dari data Negara dengan pertumbuhan e-commerce tercepat mengalahkan Meksiko dan Filipina. ...
PENGARUH STRATEGI IMC TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA

Septian, Shilfanni (President University, 2020)

Hubungan antara pengaruh Integrated Marketing Communication terhadap brand image dan keputusan pembelian konsumen memiliki hubungan yang positif dan signifikan. Bauran dari IMC yang mencakup advertising, sales promotion, ...
PUBLIC RELATIONS STRATEGY OF WEBER SHANDWICK INDONESIA IN MAINTAINING THE BRAND IMAGE OF VESPA

Saqina, Arnez Dikayani (President University, 2020)

Weber Shandwick Indonesia as a public relations consultant for PT Piaggio Indonesia has shown that by having good media relations, it can help the company to maintain the brand image of Vespa and ensure the public to know ...
STRATEGI PUBLIC RELATIONS STARBUCKS COFFEE DALAM MEMBANGUN BRAND IMAGE MELALUI BRING YOUR OWN TUMBLER (BYOT)

Yuliana, Defi (President University, 2019)

Along with the rapid development of the business world, many strategies have been carried out to achieve company goals, such as brand image. This is certainly very important for the company's reputation. Likewise with ...

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