THE FACTORS INFLUENCING THE STUDENTS’ PURCHASING INTENTION AT PRESIDENT UNIVERSITY (A CASE STUDY OF KASKUS ONLINE SHOPPING WEBSITE)

Abstract

The researcher wants to provide some information about factors that could be an influence and influencing the factor about KASKUS online shopping website. The theme of the researcher’s research or observation was The factors (Website Design, Reliability Website, Customer-Service Website and Security Website) influencing students’ purchasing intention at President University (A Case study of KASKUS online shopping website). Furthermore, the researcher took the Quantitative research for this research. This research is about the unsatisfied KASKUSERS which is the President University students with the KASKUS online shopping website. So, the researcher wants to know from these four Independent variables (Website Design, Reliability Website, Customer-Service and Security Website) which are the major factors that influencing the student’ purchasing intention at President University. Taken at President University also students form batch 2010 only. This research used the Multiple Regression methodology using the SPSS version 20.0 application. Taken the 20 students first to fill up the pre-questionnaire that being made by the researcher according to the past research to be processed to know whether it is reliable and valid or not. And after that process then the researcher spread it out to the 80 respondents at President University and calculate the result with SPSS version 20.0 application. And from the result, the major factors from the four independent variables that being mentioned above are the Reliability Website (0.034) and Security Website factors (0.001) that influencing their purchasing intention and satisfied with KASKUS online shopping. So, the researcher know that the other two majors which are the Website Design and Customer-Service website are the unsatisfied factors and must be improved by the KASKUS online shopping website. In summary, the researcher wants to provide some information as a reference for the future researchers and also the readers.