President University Repository

Browsing 2018 by Subject "ACSI"

Browsing 2018 by Subject "ACSI"

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  • Arsaqe, Nefertiti (President University, 2018)
    Purpose The purpose of this paper is to identify customer loyalty in hotel industry, in this case Hotel M, using American Customer Satisfaction Index Framework. Design/methodology/approach Questionnaire of 25 instruments ...

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