President University Repository

Browsing 2018 by Subject "Attractiveness"

Browsing 2018 by Subject "Attractiveness"

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  • Febriyani, Rayi Pasca (President University, 2018)
    Purpose This paper aims to analyze the determinants of purchase intention in content marketing by assessing the compelling determinants and repelling determinants as well as word of mouth was identified as moderating ...

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