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Browsing 2018 by Issue Date

Browsing 2018 by Issue Date

Now showing items 1-20 of 183

ANALISIS PENGARUH HARGA, DESAIN, DAN FITUR TERHADAP MINAT BELI KONSUMEN MOBIL HONDA FREED PADA PT PROSPECT MOTOR, CIKARANG

Dewi, Mega Silviana (President University, 2016)

Penelitian ini merupakan penelitian survey pada calon pembeli mobil Honda Freed di PT. Prospect Motor, Cikarang. Penelitian ini mengambil judul: “Analisis Pengaruh Harga, Desain, dan Fitur Terhadap Minat Beli Konsumen Mobil ...
PENGARUH KEPUASAN KERJA, STRESS KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION DI PT MULIA INDUSTRINDO Tbk.

Octavia, Anita (President University, 2016)

Penelitian ini bertujuan untuk mengetahui pengaruh Kepuasan Kerja, Stres Kerja dan Komitmen Organisasi baik secara parsial maupun simultan terhadap Turnover Intention pada PT Mulia Industrindo Tbk. Metode pengumpulan data ...
PENGARUH PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI MCDONALD JABABEKA II CIKARANG

Pratama, Marizka Ayu (President University, 2016)

This study aims to determine the effect of product, price and location on purchasing decision at McDonald Jababeka II Cikarang. Where the independent variables are product (X1), price (X2) and place (X3) and the dependent ...
A STUDY OF FACTORS AFFECTING ONLINE BUYING BEHAVIOR IN JABODETABEK AREA

Louis, Claudia Jennifer (President University, 2017)

The internet has impacting our life in so many aspects including the way people do business. The internet is now transforms as the world’s largest marketplace. It changes how people do transactions and trade all over the ...
IMPACT OF HALAL CERTIFICATION ON CHOICE OF HOTEL BY MUSLIM TOURISTS IN INDONESIA

Mulia, Felicia (President University, 2017)

Halal tourism is becoming increasingly important recently. According to Global Muslim Travel Index 2017, ASEAN has the top Halal destinations and Indonesia has the second position. Indonesia is also among the top three ...
ANALYSIS OF MOBILE BANKING ADOPTION IN INDONESIA: A STUDY OF DECOMPOSED THEORY OF PLANNED BEHAVIOR

Jawira, Alessia (President University, 2018)

This research purpose is to determine the studies of decomposed theory planned behavior towards mobile banking adoption in Indonesia. Since the mobile banking adoption in Indonesia is still low compare to the proportion ...
THE INFLUENCE OF EMPLOYEE VALUE PROPOSITIONS TOWARD EMPLOYEE ATTRACTIVENESS AT PT. APLIKASI KARYA ANAK BANGSA (GO-JEK INDONESIA)

Yuenardy, Adrianto (President University, 2018)

This research aims to find out the influence between employee value propositions toward employee attractiveness of PT. Aplikasi Karya Anak Bangsa (GO-JEK Indonesia). The employee value propositions will be consist of 5 ...
ANALYSIS OF RETURN ON EQUITY IN FOOD AND BEVERAGE COMPANIES

Fawzi, Agung Masyad (President University, 2018)

This research is intended to analyze the influence of independent variables (CR, DER, TAT, and NPM) partially and jointly towards dependent variable (ROE). The problem mentioned in this research is due to the volatility ...
FACTORS INFLUENCING PURCHASE INTENTION OF GENERATION Z AT STARBUCKS KEMANG PRATAMA BEKASI

Marcia, Adelita (President University, 2018)

This research purposes is to determine the factors that influence the purchase intentions especially in generation Z at Starbucks Kemang Pratama Bekasi. This research has applied the random sampling method and where the ...
THE INFLUENCE OF GDP, INFLATION, AND INTEREST RATE TOWARD REVENUES OF INDOMOBIL SUKSES INTERNASIONAL (IMAS)

Kosasi, Anggita Putri (President University, 2018)

There was no significant effect on the sales of Indomobil Sukses Internasional (IMAS) from 2013 to 2016 even though Indonesian middle-class income and number of car transportation were steadily increasing each year. This ...
THE INFLUENCE OF NPL, NIM and ROA TOWARD EARNING PER SHARE (EPS) OF COMMERCIAL BANK IN INDONESIA (A case study of PT. Bank Central Asia Tbk period 2007 - 2016)

Thenu, Billy (President University, 2018)

Now a day, the presence of bank is increasingly important in daily life. This research was conducted to assess the influence of non-performing loans, net interest margin and return on assets toward earning per share of PT. ...
MERGER AND ACQUISITION: EFFECT ON FINANCIAL AND EFFICIENCY PERFORMANCE OF COMPANY LISTED IN INDONESIA STOCK EXCHANGE

Dani, Bayu Surya (President University, 2018)

The number of Merger and Acquisition in Indonesia has tended to increase starting from 2015 to 2017. However, it is still not clear if these activities give positive effect to company’s financial and efficiency performance. ...
INFLUENCE OF RELIGIOSITY, ETHNOCENTRISM, AND ANIMOSITY TOWARD PURCHASE INTENTION OF DANONE AQUA PRODUCTS IN BEKASI

Annisa, . (President University, 2018)

Recently, the conflict between Israel and Palestina back into the spotlight of the world including Indonesia. Local brands of bottled drinking water utilize this situation to promote its products with religious backgrounds. ...
THE INFLUENCE OF TECHNOLOGICAL FACTORS, CUSTOMER-RELATED FACTORS, PRICE AND PRODUCT TOWARDS ONLINE PURCHASE DECISION (A CASE STUDY OF MDS CUSTOMER IN JAKARTA)

Pasae, Anjastanara (President University, 2018)

In this era, most people especially millennials are using technology as part of their social life. In urban area especially in Jakarta, all aspects of people’s daily life are connected with technology, for example trends ...
THE FINANCIAL RATIOS THAT AFFECT EARNING GROWTH IN INFRASTRUCTURE COMPANIES

Puriati, Ari Agung Laksmi (President University, 2018)

First of all, the researcher would like to express her greatest gratitude to Almighty God, so she can finish this thesis as one condition to achieve Bachelor Degree in President University. The objective of this research ...
Influence of Korean Wave and Laneige New Brands Ambassador (Lee Sung-Kyung) towards Consumer Buying Decision in Indonesia

Tamara, Ayudha (President University, 2018)

The growth of cosmetic’s industry in Indonesia become rapid with the presence of local brands cosmetics and imported cosmetics brands. Laneige is one of imported brand cosmetics from South Korea. This research purpose is ...
DOMINANT FACTORS OF RSQS AS SERVICE QUALITY MEASUREMENT IN THE CONTEXT OF RETAILING: STUDY IN GIANT EKSPRES BANDUNG

Irawati, Citra Mustika (President University, 2018)

The expansion of foreign retailers to Indonesia in the late 90’s has been a starting point of modern retail stores to emerge in many regions. Witnessing this significant growth, to understand the service quality expectation ...
THE TURNOVER OF YOUTH VOLUNTEERS IN SELECTED YOUTH DEVELOPMENT-DRIVEN NGOS IN INDONESIA: AN EXPLORATORY STUDY

Leonardo, Daud Novel (President University, 2018)

This research made for the sake of development of Non-Government Organizations Youth Development Program (NYDPs) in Indonesia which naturally and extremely indicate high turnover of membership that caused by the essence ...
AN INVESTIGATION INTO THE EFFECT OF BRAND IMAGE AND CUSTOMER SATISFACTION ON THE CUSTOMER LOYALTY OF CLEO MINERAL WATER IN CIKARANG

Julian, Brina (President University, 2018)

Market share is an important factor for the company sustain and therefore one of the challenges facing the company is to improve and maintain its market share. Cleo is one of the companies in the mineral water industry ...
LOAN QUALITY AND BANK’S PROFITABILITY IN INDONESIA

Narisya, Cut Alia (President University, 2018)

The purpose of this study is to analyze the impact of loan quality towards bank’s profitability in Indonesia. This study is important because loan quality is crucial for banking industry due to generate profitability to ...

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