FACTORS INFLUENCING CUSTOMER’S USE INTENTION ON WECHAT PAYMENT IN ZHENGZHOU

Abstract

Nowadays people are pursuing a faster and more convenient life style, and the WeChat payment method as a third party payment has been welcomed by more and more users in China. The purpose of this research is to find out the influence of trust, perceived usefulness and attitude on the use of WeChat payment users. The population range is Zhengzhou residents who use WeChat payment. The researchers used a random sample utilizing quantitative research methods and the sample required was 300 respondents. SPSS software is used to analyze data, including validity and reliability tests, descriptive analysis, classical assumptions, multiple linear regression, coefficient of determination and T-test, and F-test. The research results show that trust, perceived usefulness and attitude have impact on the use awareness of WeChat payment customers. Among them, simultaneous, perceived usefulness of WeChat payment customers has the greatest impact by multiple linear regression, and Coefficient of determination show that dependent variable (use intention) are influenced by independents variables (trust, perceived usefulness and attitude).