THE IMPACT OF ESG (ENVIRONMENTAL, SOCIAL, GOVERNANCE) TOWARDS INVESTMENT DECISION OF PRESIDENT UNIVERSITY STUDENTS MAJORING IN BUSINESS ADMINISTRATION

Abstract

Purpose – The purpose of this Research Paper is to focus on finding the correlation between ESG index – by measuring ESG dimensions separately, and its’ impact towards Investment Decision. Design/ Methodology/ Approach – This research use SEM-PLS to examine the relationship amongst variables, and using online questionnaire as its’ instrument. Findings – The result tells that ESG index does not have a significant influence on investment decision. It is because if the three dimension of ESG, only Social that seem to have a strong influence towards Investment Decision. Research Limitation – this research is only focus on observing the phenomena amongst university students.