BUSINESS PLAN OF XYMMER BATIK

Abstract

Recently, the use of traditional cloths as everyday clothes is starting to attract people's interest. One of them is Batik. Batik is Indonesia's pride product that has been recognized internationally through UNESCO as a World Cultural Heritage in 2009. However, the problem is the limitations of traditional Batik which is packaged in a fashionable manner and follows a trend that is far from being old-style. Besides that it is a matter of availability or access to sellers who can meet the tastes and interests of the community, especially women who want to always look attractive. Through the variety of choices that are always updated, Xymmer Batik is the solution to these problems. In addition, the Xymmer Batik Business has implemented effective e-commerce to provide convenience to consumers in buying and selling transactions. This online system will make the operational and the marketing system become easier. In the other hand, to expand the target market, Xymmer Batik will make the official website, social media, collaborate with ecommerce platforms, fashion bloggers and join the exhibition. Xymmer Batik itself has the concern with the product quality and become stylish with the simple and ready to wear clothes. Xymmer Batik’s capital is Rp. 500,000,000. The source of the capital comes from the owner cash investment and would be allocated for equipment, tools, materials, starting salaries, building rent, and other expenses