Abstract:
Title: The Roles of Indonesian Government in Promoting Indonesian Coffee in
The United States of America (2014-2016)
Indonesia as one of the most vertile country in the world blessed with abundant of
natural resources, coffee is one of it. Indonesian coffee has become one of
Indonesia’s top export commodity due to its uniqueness and characteristic which
distinguish it with other coffee. Indonesia’s biggest trading partner regarding coffee
is the United States of America, and Indonesia is United States’ top 3 exporters
competing with Brazil and Vietnam. Thus, the government of Indonesia in addition
to boosting their coffee export to the United States establsihed some strategies to
their internal sector and external sector. In internal sector they estblsihed
regulations for Indonesian Sustainable Coffee (ISCoffee), and coffee postharvesting regulations. As for the external sector, they through the Indonesian Trade
Promotion Center (ITPC), Embassy and Consulate General in the United States
doing commercial diplomacy in regards to boosting their coffee export by
participating on SCAA Expo 2014, and managed to sealed the deal for one of the
biggest auction deal for Indonesia ever done.
