Abstract:
With a population of 250 million and growing, Indonesia is a promising
market for any cosmetic and beauty care provider. From a business that started as
a start-up, low cost – high skill business, Victoria Make-Up School is established
based on a vision of an individual. It’s current practices is based on market
demand and company’s effort to fulfil that demand. Leading a business begins by
formulating a valid theory of the business, the way an organization intends to
create value for its customer, and the concept is therefore applicable to all
organizations, not just business organizations. Victoria Makeu-Up School
provides makeup solution for private individuals and media figures as well as
education in the field of professional makeup. In realizing the current trend and
potential of the market, Victoria Make-Up School felt the need to compete with a
strategic plan and action. The purpose of this qualitative research is to provide the
basis of understanding of current business practices and business processes in
Victoria Make-Up School using SWOT Analysis and Business Model Canvas.
The qualitative analysis is mean to provide insight of company’s current practices,
and to analyze how the company creates, delivers, and captures value for their
customer using primary data from field observation and interview with
informants. Secondary data is gathered from company’s archives, relevant
documents, and media publications (mewspaper, magazines, and internet)
regarding Victoria Make-Up School. The researcher acted as participative
observant as the researcher is the founder of Victoria Make-Up School. This study
analyzed and mapped Victoria Make-Up School business on nine building blocks
of Business Model Canvas and SWOT analysis as well as provides relevant
recommendation to the issues revealed.
