BUSINESS MODEL GENERATION (BMG) OF VICTORIA MAKEUP SCHOOL

Abstract

With a population of 250 million and growing, Indonesia is a promising market for any cosmetic and beauty care provider. From a business that started as a start-up, low cost – high skill business, Victoria Make-Up School is established based on a vision of an individual. It’s current practices is based on market demand and company’s effort to fulfil that demand. Leading a business begins by formulating a valid theory of the business, the way an organization intends to create value for its customer, and the concept is therefore applicable to all organizations, not just business organizations. Victoria Makeu-Up School provides makeup solution for private individuals and media figures as well as education in the field of professional makeup. In realizing the current trend and potential of the market, Victoria Make-Up School felt the need to compete with a strategic plan and action. The purpose of this qualitative research is to provide the basis of understanding of current business practices and business processes in Victoria Make-Up School using SWOT Analysis and Business Model Canvas. The qualitative analysis is mean to provide insight of company’s current practices, and to analyze how the company creates, delivers, and captures value for their customer using primary data from field observation and interview with informants. Secondary data is gathered from company’s archives, relevant documents, and media publications (mewspaper, magazines, and internet) regarding Victoria Make-Up School. The researcher acted as participative observant as the researcher is the founder of Victoria Make-Up School. This study analyzed and mapped Victoria Make-Up School business on nine building blocks of Business Model Canvas and SWOT analysis as well as provides relevant recommendation to the issues revealed.