Abstract:
This research analysis is the influence of service quality, corporate image, and
customer satisfaction toward customer perception. A case study on
telkomsel customers among president university chinese students. A survey
was conducted to 100 respondents who are using services and products of
Telkomsel cellular. This research based on the using of Telkomsel in President
University. There are three selection criteria as service quality, corporate
image, and customer satisfaction. Data analysis technique used is multiple
linear regression with least squares equation and test hypothesis using tstatistic for testing the partial regression coefficients and F-statistic to test the
effect together with a significance level of 5%. It also tested the classicial
assumptions that included tests of normality, multicollinearity test, test of
heterocedasticity and autocorrelation test. This shows the available data has
been qualified using multiple linear regression equation model. The Result
indicate that service quality (X1) have no significant effect towards customer
perception. The variables are corporate image, and customer satisfaction
significantly positive effect to customer perception. Predictive ability of three
variables to customer perception in this study of 64.2% while the remaining is
35.8% be affected by other factors not include in the research model.
